iDEATE: August 2008

iDEATE

Doodling my heart out about all things 'creative' ...

Tuesday, August 26, 2008

am i creative???

Of late, every time i bump into somebody i know, or everytime my phone trills with a call from a friend, the first thing they say is, "oh! you are in Advertising? then you must be CREATIVE". meaning which, other bums doing other jobs for their physiological and self-actualisation needs are NOT creative? is that it? does me being in Advertising compulsorily translate to me being 'creative'? not that i'm not (so much for modesty heh?!). but when people from Advertising are stereotyped as 'creative' so emphatically, then the fact that there are tons of other people from different walks of life, who are 'creative' too, kinda fades into obscurity. honestly, 'creativity' is such an over-abused word in our social mileu, that to qualify as 'creative', the individual has to do something totally zany and unthinkable. like for instance, getting paris hilton to recite the gayatri mantra for say an anti-drug campaign, and equate purity of the mind (riddance from dope) to purity of the gayatri mantra, might qualify as 'creative'. but all that i did was take paris hilton (only because, i remembered my brother gawking at her last night on tv!) and the fact that she is constantly on the BAD side of the news (read adultery, dope and law-breaking), and REFORM her (hence the gayatri mantra). what's creative about the thought of wanting paris hilton to be a reformed soul whom you could take home to your mom (i know my bro's probably getting ideas reading this!). all that i did was paint a 'bad' picture 'good'. is that 'creative'? 'create-eve' is my fangled etymological explanation for the word 'creative'. with the creation of 'eve' was the creation of the world as we see it today. had she been the lovey-dovey types and faithfully stuck to not biting into forbidden crap, then she and adam would probably have been the only two living souls. she ate, got high (was vodka mixed in that apple?!), made out with adam, made kids and finally was responsible for that part of the genesis from where 'mankind' happened. so is that why 'creative' is 'create-eve'?! not to make this the last word on this topic, but somehow, everytime people say 1+1(you are in Advertisng + you have an ocean of raging hormones) = 111 (you are CREATIVE) is very, very farcical. i cringe when people say i'm creative (i'm randy maybe , crazy even. but 'creative' for creativity's sake, nope). creativity to me is 'creating' happiness. if hugh hefner wasn't creative enough to make bunnies out of women, none of those scrawny teenagers would have been happy. if Pele wasn't creative enough with his footballing skills, Brazil probably wouldn't have been talked in the same soccer-breath, that it is currently talked about in. creativity, is hence, to put it bluntly, 'creating happiness. period'. an ad is only a means to that end. nothing more, nothing less.

posted by Mister Avant Garde @ 7:36 AM 2 comments

Friday, August 22, 2008

fun-questionnaire, ANSWERED !

this is something that i read about in a friend's blog... had fun reading it, so decided that i might as well ANSWER it... so here goes, my version of answers to the fun-questionnaire...

1.What's your latest addiction? working late :)

2. What are you listening to? 'khudha jaane' from ranbir's latest flick... "hon, the movie was trash, but your whole 400 bucks was worth the ticket money for that one song alone" - as quoted verbatim by my girl.

3. How late did you stay up last night and why? reading 'metamorphosis' by kafka... was nearly 1 a.m before my girl msgd me saying, "hon, i'm thleeeeepy, will you tuck me in?", after which even me drifted off to thleeeeeeeep.

4. Who were you with last Friday night? had slogged my well rounded butt out for the whole week (mon-thu). knowing it would be an extended weekend and with raksha bandhan and I-day campaigns totally butchering me to put unheard of hours at work the whole week, it was welcome-BLISS, was the weekend... was with my girl... thought of that weekend still makes me grin ...

5. Do you think you will be in a relationship 3 months from now? i'm hitched fellas...

6. When is the next time you'll see your close friends? tod's fri eve ... tom's sat which means my gang of croonies will meet up to discuss testosterone, turmoils and trashy jobs (p.s. i luv Advertising).

7. What were you doing this morning at 7am? zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

8. What radio station do you listen to the most? that's one FREQUENCY i'm not glued to... i don't go radio-gaga, weird though it sounds ... hate all the mindless banter on radio when all that i crave for is just 'mujik'... radio stations 'talk' more and 'sing' less .... every f***ing self-confessed Radio jock makes me wanna fuck my own trip for having turned the frequency on...

9. What was the reason you last cried? DWA (don't wanna answer!)

10. What's the fifth text in your inbox say? come f*** my trip!

11. Where was the last coffee shop you went to? CCD ... my girl summed it THE best when she said, " i still fail to fathom why this place calls itself a coffee shop as the coffee here's the only thing which tastes un-coffeeish, ALWAYS"... i love you baby :)

12. What's your outfit right now? a dark blue body hugging tee and a pair of jeans that i have taken meticulous care to have it scream 'kewl' (gracias to the wonderful invention called a 'blade'!)

13. What were you doing at 11pm last night? was on a trnnnn-trnnnnnnnn

14. Who was the last person you talked to last night before bed? hon

15. Will you be driving in a year? hopefully ... i'm the only dickhead in my family (along with my chweeeeeeeet gran!) who doesn't know how to drive a 4-wheeler... mama knows, dad knows and granpa knows how to make the mean machines trundle... "dear granny, let us take up (a) a swimming course, (b) a driving course, (c) a Hindi speaking course, and show the rest of the family ki hum kissi se kum nahin! (crap! my hindi's already getting better!).

16. Is there anything that you are craving right now? hormonal talk... forbidden territory !

17. When did your last hug take place? all smiles, is me at THAT fuzzy thought :) ... jeez, like i'm gonna spill the beans on all the mush that happens in my life...

18. Have you ever started a sentence with "No offense, but..."? i'm in advertising people ... that phrase is, incidentally, to use ad-jargon, my TAGLINE !

19. Do you drink tea? wrong question again... when you've been in 'advertising' for as long as i have been, you even know how much a coffee bean weighs.... that's how passionate we are about coffee :)

20. Have you ever been arrested? if you are talking 'handcuffs', then maybe ... (an evil grin has just spread across me face!)

21. Have you rode in someone else's car today? nope, not today... don't rub it in, the fact that i can't drive a car ...

22. Have you made a mistake this past week? yahaaaaaaaaaaa ... what am i reporting to, a confession box???!!!

23. Who was the last person you texted? my girl

24. Are you happy with your life right now? happiness is a state of mind ... thus spake swami vinaya-nanda ...

25. In the past 72 hours have you been under the influence? am thinking about last night's ad-hoc party at a friend's place, even as i'm feverishly typing this text from office... sad but true, i do put in late hours at work ...

26. What's the connection between you and the last person you texted? both are in luuuuuuuuuuuuuuuuuuuuuuuuuvvv :)

posted by Mister Avant Garde @ 7:46 AM 4 comments

About Me

Name: Mister Avant Garde
Home: Bangalore, Karnataka, India
About Me: Have just started making money... Done studying (gosh, and to believe, i started this sojourn when i was all of three)... That's a lot of time i have spent cooped up within a classroom... Shucks, no wonder my DNA reeks of chalk powder!
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